Corporate Identity Set of ICS Penetron International, Ltd.

Client: ICS Penetron International, Ltd. Project Name: Corporate Identity Set Description: In keeping with its reputation as one of the World leaders in the field of concrete waterproofing, Penetron required a complete redesign of its identity materials, along with print production of a Ring binder and specifications contents, Compact Disc, Presentation folders, Letterhead, Name Cards, Envelopes, Packaging, Adhesive labels, Multiple brochures, advertisements, USB stick, and other items, with some iterations in multiple languages. This was a comprehensive project involving design, layout and print production which took place over the course of more than one year. Key Challenges: Because the company has key staff in multiple locations around the globe and the changes made to the global identity system were of key importance to marketing strategy, considerable consultation was necessary before making any design or production decisions. At the same time, old materials were running short and needed to be replaced with new materials, in some cases before final design decisions were made. This required a careful balancing of production techniques and choices to support consistency of identity and color, while incorporating new ideas and improvements all the while. Techniques Used: Offset Printing, Silkscreen Printing, Saddle Stitch Binding, Ring Binding, Case Bound Adhesive Technique, Shaped Die Cutting, 5th color (metallic and non-metallic), Film Lamination, Varnishing, Roll Folding, CD Mastering, Hand Assembly, Polybagging. Find more about Image Printing from web link directory:  http://abcde.us/detail/link-21621.html