Contests Engage Readers

Like most of these promotions, contests are mostly used around the time authors are launching a new book and trying to get some attention while it’s still hot off the press.

But you don’t have to be limited to running contests during your launch. You can also tie them to holidays, special events, and any other time when there’s some link to the subject matter of your book; you can also do them just for fun!

And who doesn’t want to win something? What you give away is up to you, but you might be surprised how many people will enter your contest even if the prize is something modest, like a $25 Starbucks gift card.

Contests bring traffic to your site, put names on your email list, and help spread your brand.